Wednesday, February 16, 2011

Yatra.com Launches Yatra.com Cricket Manager

Yatra.com, India’s leading on-line travel business these days announced the launch of Yatra.com Cricket Manager, the distinct and digital strategy game. This game has been made by Yatra.com in association with OMLogic, its strategic social media partner. With only several days to go before the Cricket World Cup kicks off, the travel portal Yatra.com, intends to generate a lot of excitement in between the cricket-crazy community in India, giving them the distinct experience of managing Team India XI via this game. The player in the game dons the mantle in the Cricket Manager.

This strategy game promises being the biggest cricketing extravaganza outside in the World Cup itself, offering participants the opportunity to manage the travel and stay of Team India XI in a hassle free manner even though they strive for the Cup. As the Yatra.com Cricket Manager, the participants must manage the travel and stay needs of Team India XI, all the even though ensuring the team is high on morale and fitness levels. One needs to manage these travel and accommodation needs within the most price potent manner to stay ahead within the game.

All the achievements made by the participants during the game will be converted into points. From the end, the winner of Yatra.com Cricket Manager would be evaluated on a smart and optimal travel and stay bookings, all the even though ensuring Team India XI’s level of morale and fitness and smartest travelling. The winner gets a chance to travel in the Indian Cricket Team in your season. Others stand to win Match Passes, Cellular Phones, Weekly Prizes, Free Holidays.

Speaking on a occasion, Pratik Mazumder, Head of Promoting and Strategic Relations, Yatra.com said “Yatra.com is thrilled to launch this mega gaming experience for the cricket loving nation. With Yatra.com Cricket Manager, we want to engage our customers to experience the simplicity of booking flights and hotels on Yatra.com. There is nothing bigger than cricket in this nation and we are leveraging it on the maximum via this distinct strategy game that I am sure all cricket lovers will enjoy”.

Kapil Gupta, CEO of OMLogic, the business that has developed the game for Yatra.com said, “Cricket, Travel and Gaming. What else can you ask for in a package? This game will come to be probably the most intriguing game around the World Cup, second perhaps only on the action on a cricket pitch itself. It’s been a intriguing journey working on this game”.

Yatra.com has been a pioneer in introducing customer centric innovative strategies. Simply because its inception in 2006, Yatra.com has been a company, which not only adapts the latest technology, but also focuses on product or service and program innovation. With this new initiative Yatra.com reinforces its customer centric technique thereby aiming to expand its customer base by reaching out to prospective travellers.

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